Who is Realitii?
Kevin Liebrock
Kevin Liebrock is a seasoned CPG strategist and brand builder based in Lafayette, Colorado, with 25 years of experience across the natural products and grocery industry. From his early years as a Whole Foods Market buyer to leading growth for some of the most recognized natural brands, Kevin brings a rare blend of retail insight, operational depth, and creative brand vision to every engagement.
As founder of Realitii, Kevin helps high-growth CPG companies break through plateaus, scale intelligently, and build enduring retail and eCommerce strategies that win in today’s competitive market. His background spans retail operations, supply chain and compliance, trade marketing, and go-to-market strategy—allowing him to guide brands from kitchen table concepts to national retail distribution.
Kevin is known for his strategic clarity, practical leadership, and ability to connect the dots between data, brand story, and execution.
When he’s not helping brands grow, you’ll find him off-roading in his truck, hunting in the Rockies, or making a room full of people light up and laugh.
Justin Weiss
Justin Weiss, based in Southern Colorado, is a dynamic professional with a specialty in marketing strategy, corporate social responsibility, content creation, and strategic initiatives. He has a BA in Contemplative Psychology and lead a company to become the first in their industry to become B Corp Certified, at a time when the industry was prohibited from such a recognition.
Drawing from his expertise in AI, Local LLMs, Shopify, Klaviyo, Salesforce, Fishbowl Inventory, and experience with a number of other CRMs and SaaS in his back pocket, Justin has a flexible skillset fit for nearly any company. Justin is also a video producer with proficiency in Adobe Premiere and After Effects, and he has a knack for design using Illustrator and Photoshop. His hands-on experience in these areas equips him to navigate the ever-evolving digital landscape.
Beyond technical skills, Justin's passion for holistic well-being, as evidenced by his role as one of the first American Wim Hof Method Instructors, adds a holistic perspective to his approach. Justin also has over 15 years of experience in study and practice of Neuro-Linguistic Programming (NLP) for effective influential and persuasive marketing.